Damned - Liquid Matte Lipstick Vegan Lipstick this shade is luminous rather

this shade is luminous rather than flat

a colour worn with intention

clear and unapologetically saturated

and whatever weather the world throws at you

Winner of a 2026 Vegan Beauty Award

Damned - Liquid Matte Lipstick Vegan Lipstick this shade is luminous ratherDamned Liquid Matte Lipstick Blood Oath Red True Matte Gothic Statement Lipstick Dare to be Damned. Damned is a deep blood red liquid matte lipstick, saturated, sultry, and unapologetically intense. Richer and darker than a classic scarlet, this shade evokes blood pacts, velvet darkness, and glamour that leans willingly into excess. Created for goths, alternative makeup lovers, and unapologetic romantics who prefer their reds sinful rather than sweet.