Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day With its safety-first approach

With its safety-first approach

Yardlong Bean Curry with Wilted Spinach

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It perhaps goes without saying that such a narrative cannot be a fairy tale or a whitewash of the past

In this creative mixture of reportage

Hooked: How to Build Habit-Forming Products by Nir Eyal Father's Day With its safety-first approachUpdated with a new case study, this revised edition is a how to guide for building habit forming products. How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? In Hooked, Nir Eyal answers these questions (and many more) by explaining the Hook Model a